Cascade Sierra Solutions
Beginning in 2011, I started working as a freelancer for Cascade Sierra Solutions, 
assisting with the writing and production of the organization’s 2010 Annual Report. The project involved interviewing numerous small trucking companies that were helped by Cascade Sierra’s innovative loan program, which combined loans and federal grants to assist in updating older, more polluted trucks with retrofits and replacements. Many of my credit union colleagues went to work in the company, to assist them with building sustainable loan programs.
I soon became a staff member, managing the company’s social media programs on Twitter and Facebook, and assisting with a variety of email, direct mail, and other marketing and public-relations programs and print pieces.
Cascade Sierra Solutions is no longer in operation, but it was a great organization filled with wonderful people.
- Social media: In less than one year, I helped to increase CSS’ twitter followers from 60 to more than 500, and increased its Klout score from the low 20s to the high 40s.
- Direct mail: Implemented a direct mail program to reach out to hundreds of small trucking companies where financing programs were in effect.
- Truckstop Electrification. Assisted with signage, collateral materials, and email communications detailing a program to help truckers to plug in at electrified truckstops nationwide, drastically reducing emissions from engine idling.
Transenergy Solutions
I assisted with a number of event-planning projects with Transenergy Solutions, another short-lived organization that worked to educate the marketplace about green transportation and alternate-fuel vehicles. I began work as a contract worker, and became a staff member in the winter of 2012.
- Email campaigns: Planned, created, and executed email campaigns to increase conference registrations using Mailchimp.
- Updated and managed organization website using WordPress
- Event planning using RegOnline. Worked with vendor to set up and use the new interface. Designed all registration forms, and partnered with other staff to manage the program.
- Produced all conference programs, signage, and other print collateral.
- Managed media relations, press coverage, and other public relations activities.
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